To stay afloat, chambers can’t rely on just membership – they need different sources of non-dues revenue.
I did the math the other day, and for my chamber to solely run on membership, we would need to raise membership dues to $550/business without cutting benefits or staff (aka me). Right now our range (fair share, not tiered) is $235-$385.
So yeah, not gonna happen.
Like many chambers we like to have multiple income streams. Currently our top one is event sponsorships, but having multiple sources of non-dues revenue can help bring more stability.
That being said, here a list of the most common types of non-dues revenue at chambers of commerce.
Affinity or Affiliate Programs
Generally these are products or services that you promote, and if you help make a sale then your chamber receives a portion of the sale at no additional charge to the customer. Common chamber affinity programs include: Health Insurance, Office Depot, Workers Comp, and Chamber Travel.
Recommended: How to Improve Your Affinity Programs Income or see how the professionals do it in the ‘From Zero to SuperHero’ Affiliate Marketing Training.
Certificates of Origin
“For chambers, the key task is not to find where the products were made, but to check that the documents are correctly completed, the certificate of origin matches the commercial invoice, and the document is signed by a designated person from the exporter” (Source)
Some chambers have started foundations with 501(c)(3) non-profit status to further support their communities.
Events & Programs
You can charge for attendance & sponsorship at many chamber events. Types of events can include: award banquet, networking event, business advancement, educational and training, diversity & inclusion, community events, fundraisers, golf tournaments, city visits, government relations, lead and referral groups, expos, leadership programs, tournaments, etc.
A campaign to raise a substantial amount of money in a certain period of time for a specific project. Basically, the original GoFundMe.
Economic Development Campaigns
These are multi-year fundraiser to support a specific economic development project. In some cases, this might include a Feasibility Study.
My least favorite, membership drives can sometimes be like telethons. Basically, you’re making a big push to get a bunch of people to join at once. Personally, I’d prefer to focus on improving retention first.
Total Resource Campaigns
These are a sort of fundraising effort done in a short, scheduled time frame by mass soliciting (with the help of volunteers) your bundle of sponsorship + membership.
Gift Certificate Programs
Chambers can create a ‘local gift card’ that can promote local businesses, but requires real buy-in from participating members.
Grants & Contracts
These can can be good chamber income, but can be time consuming & require a lot of paperwork. For example, you may have a contract from your local government to run Economic Development or Convention & Visitors Bureau.
Many chambers raise funds at once through print advertising opportunities (maps, visitors guides, print directories). However, don’t forget to consider advertising spaces on chamber assets. Create a la carte options for your emails, website, and more.
While offering notary, copies, fax, and other services won’t make you much money, it can help offset some of your costs and get more people in your office and in front of you.
Not quite as common, some chambers sell Christmas ornaments, pins, t-shirts and other locally branded items in their visitors center.
However, have you considered selling eBooks? The chamber is a wealth of information, and I think a low-cost branded eBook could be a fairly easy project. Plus, the businesses that buy from you would become warm leads – because it’s easier to sell to existing customers than attract new ones! Consider taking this eCourse to help: Ebook Bestseller Bootcamp
doesn’t have to be limited to events. I’ve seen chambers manage to get sponsors for office upgrades. But either way, if you’ve had Pat McGaughey as an instructor at IOM, you know that if you get creative you can get sponsors for anything – from limo rides to port-a-potties.
I hope this helped, but don’t forget it’s not all-inclusive. Don’t be afraid to get scrappy & creative.
Flush out any income ideas with your staff, board, or other mentors. While it may seem like it at times – you’re not alone. 🖤
Recommended: Frank Kenny’s 50 Non-Dues Revenue Ideas