If you’re curious how I do business or built my blog, here’s the tools I currently use. I also include a few alternative recommendations.
I now also have a business account with Google Workspace, which includes emailing (think Outlook, not Constant Contact), video meetings (like Zoom), and cloud storage.
Use code “G6DJL3TP9XF4R4X” (on Business Starter Plan) or “TARXTPK79PQDYFT” (on the Business Standard Plan) to get 10% off your first year. Personal note – the pricing is per user/email/login.
Calendar / Scheduler
I use Calendly to streamline client/member-facing meeting scheduling. It allows me to link multiple calendars (aka both my personal email & work calendars) to show my availability, clients can pick a time that works best for them, and it will automatically email us both with a calendar invite and the Google Meet (or Zoom) link.
Even if you just check out the free plan, I can not recommend this (or a similar tool) enough. Though it likely is easier for me than some chamber staff as I work from home so I don’t have to worry about walk-in & I’m able to keep my calendar accurate, this has really help cut out on going back-and-forth with others about picking a meeting time. Instead, I just show up when my calendar tells me to. And even when they need to cancel or reschedule – they do it themselves with the link in the auto-generated email, so I still don’t have to do anything extra.
FAQ: I’m still using Calendly despite having access to scheduling tools from my other paid tools because Calendly allows me to sync multiple calendar accounts (both my personal & work calendars) so I don’t have to sync my personal calendar to my work email.
As a small business, Hubspot’s free CRM is amazing. I’ve long followed them for their amazing resources and know-how, but it’s crazy how much they give away for free.
I am an LLC taxed as an S-Corp (don’t ask me, I just listen to my CPA), so I have to pay myself through payroll, not just an owners draw. I had my CPA check set up at the beginning & anytime I make an important change inside my account, but I handle regular tasks myself through Gusto. This service also does some compliance paperwork for me.
However, Dubsado is so much more. It includes a variety of tools to help a project-based service provider like me really scale. This includes automated workflows, lead capturing, client management, project management, scheduling, canned emails, contract drafts, and more.
Task Management / Productivity Platform
Trello / Airtable / ClickUp
I’m torn between a mix of Trello & Airtable. I already have a lot of boards set up in Trello (thanks to Trello Magic), but I really like that in Airtable I can swap views (picture switching back & forth between a spreadsheet & trello). But I’m also thinking of switching to ClickUp because it seems to be the norm for agencies?
Mailing Post Cards
Occasionally I send custom post cards through Send Out Cards. Mostly it’s just Christmas cards, but occasionally I feel inspired to send one for business purposes.
While they do have several templates to choose from, I tend to just design the cover in Canva anyways and then upload my custom image into the card designer.
Social Media Tools
Social Media Scheduler
- SmarterQueue is what I used at my chamber for ‘evergreen posting’ (video tutorial)
- For my clients, I’m currently using eClincher. It’s not my favorite, but they have more report details than others – though I’m definitely paying for it.
- Looking for free? See this post
I don’t love the price, but I still insist on using Adobe Premiere Pro, which is only available through a monthly subscription. For the price difference, I just subscribe to Adobe Creative Cloud.
Tip: If you have a 501c3, get a TechSoup account to get a discount.
There are a ton of affordable options for you out there, including a basic, free video editor that is available by default on most Windows computers. However I really like the audio editing capabilities in Adobe Premiere Pro, which is why I still prefer to use it. For Adobe alternatives, click here.
No-Skill Video Templates
No editing skills need, I also use Viddyoze for simple to use, but stunning templates. Just upload your logo, change the text & main colors, and download an unbelievable video I would never be able to develop on my own.
However, I usually use these as video pieces – like logo outros, final videos to publish.
Free Screen Recorder, Live Streaming, Virtual Cam, etc.
To record many of the video tutorials you’ll find on my YouTube, I use a free program called OBS. This is free to use, but does have a learning curve. I recommend searching on YouTube to learn how to set it up & use it’s full capabilities.
Get Good at YouTube
As you might now, I’ve been working to improve my YouTube channel, and TubeBuddy has been a (free) instrumental part of my grow. They guide me in improving my video SEO, and allow me to see Tag rankings, which can be a cool thing to brag on to any members in the video.
Tip: Check out my in-depth guide to YouTube for Chambers
Selling Digital Products
Selling Digital Products
I currently sell digital products on Etsy (my shop).
Want to to start your own? Use this link to earn free listings for your new shop.
If I made more money to consistently cover monthly fees, I would probably use a tool like SendOwl as it opens the door to creating an affiliate program. Additionally, Dropbox recently released their own option, called Dropbox Shop.
There’s also WordPress plugins like WooCommerce or Shopify. They would give me more control & more money, but I would also have more work to do to set it up & keep up with sales tax.
Self-Publish Books on Amazon
Affiliate Link ‘Marketplace’
I use numerous referral/affiliate links. My favorite site for this is MagicLinks. This site allows to browse a list of monetizable retailers (like Office Depot). I then search the retailer site for a specific product I’m talking about, paste the link into MagicLinks, and they immediately make the link monetizable for me. Any qualifying commissions are totaled into my MagicLinks account, which pays out once I hit the minimum threshold.
Selling On-Demand Courses
And of course, if you’re really into your website, there’s WordPress plugins (or other options) to host your own courses on your own site. I’m guessing this is closer to what Frank Kenny does for his Chamber Pros Education.
Domain Provider – NameCheap
I purchase my Domain (url) from NameCheap.com. This is an annual fee, usually less than $20/year.
Hosting Provider – Surfside Web
My monthly website hosting is through Surfside Web. They’re local to me, but I’ve had better service for less money than the original national provider I started with. You can also opt for annual billing. This likely at least $10/month.
Content Manager – WordPress
I manage my website content in WordPress. There is no additional charge for this. If you’re starting a new website, ask your hosting provider for help or tutorials. Also check with your website designer and/or hosting provider before you purchase paid options, as they may already provide some of these services.
Here are the plugins I use in WordPress. While working on your site in WordPress, go to Plugins > Add New > and search their name:
- All In One WP Security – a security plugin
- Broken Link Checker – checks for broken links on my site. This is good for if a webpage I link to changes.
- Cloudflare – I use Cloudflare as my DNS. I can’t explain more because it’s a little over my head.
- Contextual Related Posts – at the bottom of my blog posts, you’ll see “Related Posts” with three bullet points. This plugin does this automatically for me on each blog post and chooses what it thinks is the most relevant.
- Easy Forms for Mailchimp – I’m currently using Mailchimp as my email provider because it’s free for < 2,000 contacts.
- Insert Headers & Footers – this allows me to add codes (like Facebook Pixel) to my website header without having to access all the coding.
- Limit Login Attempts Reloaded – Another security plugin, it limits people & bots from trying to break into my website when they try all the passwords.
- Redirection – When I change urls or delete a page, I manually add a new redirection for new page I want people to land on if they click an old link.
- Social Warfare – I use this to add the social media share buttons at the top and/or bottom of my blog posts.
- UpdraftPlus – Backup/Restore – This backs up my website content. Also check with your hosting provider to see if they offer this before you pay twice.
- WP Fastest Cache – This helps me speed up my website when I don’t know how to do technical stuff.
- Yoast SEO
For any of these, I recommend doing what I did and Google “how to set up [plugin name] for beginners.” I follow these to make sure I choose the appropriate settings, especially when I don’t fully understand them.
I use Google Analytics to track website traffic and use Google Tag Manager to host the coding on my website.
Free Keyword Research
I have a free account with Ubersuggest that I occasionally use to see what keywords I’m ranking for, and what keywords I might need to work into my content.
QR Creator lets you create QR codes for free, and the images don’t expire.