Chamber social media post ideas
Social Media

Chamber Social Media Post Ideas

If your feed is running stale, here’s some ideas for your chamber social media posts. It’s a good idea to try out different things and styles to see what goes over well with your community, so feel free to experiment!

Chamber self promotion

  • Benefits of membership & how tos
  • Sponsorship opportunities
  • Member testimonials
  • Chamber awards – post a group photo first, then schedule out individual award winners
  • Community reinvestment
  • Email newsletter sign up
  • Chamber blog posts
  • Advocacy meetings and progress

Events

  • FAQs about large chamber event
  • Event sponsorship thank you
  • # days until chamber event
  • Events happening this month
  • Photos of door prizes, decor, or other event prep
  • Creating a Facebook Event
  • Facebook Live introducing a speaker, sponsor, volunteer or host
  • Social media contest
  • Interesting article/video relevant to event theme
  • Publications/ads/etc. that you’ve made to promote your event
  • Last chance for discounted tickets or to register
  • Design of an event t-shirt
  • Photo album after an event (this is consistently one of the highest performing posts on my Chamber’s page)

Member promotion

  • New member welcome
  • Industry spotlight
  • Member milestone renewals
  • Seasonal businesses now open
  • Member deals, news releases, job openings, or events
  • Ambassador of the month
  • Business of the week
  • Facebook Live interviewing a member or going behind the scenes in their business
  • Congratulating a member on their award
  • Themed lists of what to do in your city involving chamber members
  • Specific business highlights or offerings

Your community

  • Pretty pictures of your area
  • Local weather forecast
  • #TriviaTuesday or #ThrowbackThursday
  • Local news story
  • “Caption this” contest
  • Real estate market report
  • 2 truths and a lie
  • Pending legislation & how to take action
  • Local celebrities or famous celebrities that are from your town
  • Holiday Events in City
  • Silly holidays
  • Reuse past photos you’ve shared in a video or collage

Business

  • Tool/app recommendation
  • How pending legislation would affect local businesses
  • Business articles
  • Motivational quotes
  • How to start or grow a business in your city
  • Share an article by the US or state chamber
  • Shop local campaigns

More ideas:

The 80/20 Rule

All social posts should be interesting, informative, or inspiring.  And if that’s not enough, content marketers say no more than 20% of your posts should be about yourself.

But it’s a little different for chambers, isn’t it? Chamber Master recommends that your social media posts be 10% self promotion, 20% event promotion, 30% member promotion, and 40% every thing else. Not sure what % group a post falls under? No worries. Categorize it how you want and move on. It’s only a guideline, and as long as you’re sharing useful or interesting things, you’ll be fine. 💕

That’s great, but it sounds like a lot.

How do I organize it into something actionable?

I’m so glad you asked.

I’ve recently launched an online course – How to Plan a Recurring Monthly Social Media Calendar for Chambers.

In it, I show you step by step exactly how I created my chamber’s communication calendar. After following the tutorial you’ll be able to create a one-and-done printable task list, and check off each post after you schedule it.

How to create a Chamber Communications Calendar

By having a social media plan set up like this, you’ll:

  • Stress less about what you have to post
  • Stop forgetting what you already have or haven’t done
  • Save time through batch scheduling similar posts

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