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Practical Lead Magnets for your Chamber Blog

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You may have heard of lead magnets, opt-in offers, freebies, inbound lead generation, and other fancy words. The point of these is to get contact information in exchange for a free product.

By setting up a lead magnet on your chamber blog, you can collect the email addresses for either potential members, visitors, locals, or other demographics. Having different lists means you can meet different goals, like gaining new members or promoting members to new people.

But to attract different people, you need different opt-ins to attract their attention.

This page includes some practical ideas that you can totally do on your chamber blog, and how to set it up.

Lead Magnet Ideas for Chamber Websites

Solicit new opt-ins for your email marketing with a free downloadable content on your chamber blog or website.

Here’s some ideas you might already get requests for:

  • Grand Opening Checklist
  • Shopping Map
  • Printable checklist that matches your post
  • Email course on how to update their business listing on your website
  • eBook on how create a business in your city
  • PDF of your relocation guide
  • How to promote their business for Small Business Saturday

I’ve kept this list short to be easier to grasp & run with (more ideas here), but you can actually increase the number of downloads by being more specific with your creation.

For example, ‘How to Get More Business Leads’ is actually less enticing than ‘How Realtors Can Get More Leads Using LinkedIn.’

Recommended: Why Your Headline Matters & Free Analyzer

Example: Pumpkin Stencils

I’m working on creating a destination/locals email list at my chamber so I’m offering a free download to entice viewers that’s more fun and less business-y. 

My current seasonal offer is Pumpkin Stencils. These were made by yours truly with our community in mind. This was a quick and simple fun blog post that is sharable on social media.

Design explanation: we run both a shrimp festival and a crab festival. The third pumpkin is part of our logo with a witch, and the fourth is just our city name.

As a graphic designer, this was a pretty easy project as it was basically a black outline of an image, without any gaps/holes in it. If you decide to create a stencil, you could try an edit of your logo or any other icon that represents your community.

Explaining it to the board: This project cost only staff time and will result in new website traffic, raising our brand awareness. Additionally, this will increase our number of email subscribers, which has a direct impact on both event attendance and marketing campaigns run on behalf of members.

Create Your Lead Magnet

First – don’t over think it.

You can create a simple Word document. You can create a video on your phone.

I would venture to say use the program that easiest for you to get it started or done.

You don’t have to make your freebie ‘pretty.’ If you want, just slap your logo on it and get it out there.

Otherwise you can make it nicer and design it in whatever’s easiest for you – like Canva or PowerPoint.

When you go to save it – if it’s a document – you’ll probably want to save it as a .pdf or image (.png or .jpg). If it’s meant to be editable, like a template – you probably want to sell it or make it part of a paid package instead.

Lastly, if it’s a larger document like your relocation guide or other book, make the file smaller with a tool like SmallPDF.

How to Implement Your Opt-In Freebie

For your lead magnets to be successful, you should have them submit their email in exchange for the free product.

There’s different ways you could do this, but here’s how I like to set mine up:

#1 Once your creation is ready, upload it to your website, email platform, or drop box to create a link for it.

#2 Create a new email list (or tag/segment/group within your preferred list) and set-up an auto-responder email to go out immediately after they sign up or are added to the group you made.

This email should explain how they got signed up, and offer the direct download link to what they signed up for. The download link or freebie should be very obvious & easy to access in the email.

#3 Create a sign-up form or landing page that goes to the email list or group you just made.

#4 Create an image promoting your free opt-in. Generally, I just use canva.

#5 Add the image & link to your landing page (or use an embed code), in a relevant blog post, web page, etc. You can also promote it (in addition to) your blog posts in your emails, social media, side bar, etc.

#6 You can now use this list to send emails to! For example, if they signed up for Ribbon Cutting Checklist, then I would send them emails on joining the chamber.

Where to Put Your Lead Magnets

I first created a blog post just about the opt-in freebie that I made. This should look like a landing page.

This is not a one-and-done tool, though.

Like I mentioned with promoting your affinity programs, you should find multiple places within your own mediums to promote it. You could put your opt-in ad at the bottom of future, relevant blog posts (like I did here) or web pages, on your website side bar, on social media, or even as an ad in your email newsletter.

What lead magnets do you offer on your blog? Comment your link below so we can all see!

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