So you don’t have a graphic designer on staff and out-sourced the new design of your logo. It’s been a long journey through the re-branding process, but you’ve finally approved a design you like. Awesome. But before your pay the final invoice, there’s a few things to ask for now that will save you some time (and money) later.
Especially if you aren’t or don’t have a designer.
RGB & CMYK versions
These will mostly like be the same file type (like .jpg), but an RGB is what you will use on anything digital (like your website), and CMYK is what you will use in things that will be printed.
These may images may look the same to you now, but don’t skip it. Other wise, otherwise you’ll upload it one day and the colors will look just a little off and you won’t know how to fix it.
If you only have .JPG versions then your logo will always have a white box around it. Go ahead and as for a transparent (probably .PNG) copy to have on hand.
Note: PNG can still have the white box. You should specifically ask for a transparent copy.
Black & White copies
You don’t know what projects or changes you’ll make in the future, so go ahead and get a (transparent) copy that is all black, and one that is all white.
Without a tag line
I know, I know. So many people just cringed. “But, we just went through all this branding!” I’m not saying you have to use it, but if you don’t know how to crop your logo, just go ahead and have it done for you, just in case.
Anticipate other variations of your logo that you might need. Most social platforms are square or circle, so go ahead and ask for those resizes so it’s not cut off.
Some people even have both vertical and horizontal versions of their logo.
Ask for the elements or icons from your logo.
Do you want people to promote that they’re a member? Make an ‘ebadge.’ We literally just wrote ‘Member” vertically on the side of our logo and sent that out.
This is a funny file type that you probably won’t be able to see on your computer, but if you send your logo to be printed on promo items, this is probably what they’ll ask for (and if you don’t, they’ll charge you a fee).
Original Design File
Finally, go ahead and ask for the original design file. Even if you don’t have the program to open it yourself. Just keep it somewhere safe in case your organization makes a small change in the future.
It sounds easy to change a tagline or a color, but it’s way easier when you have this file. Then, if you aren’t able to contact or use the original designer, you can send this file to the new person (and probably save a bit of money). The design file is easier for you to get now, than it would be to edit later and lose quality.
Text & Colors
This probably won’t be a file (unless they’re super awesome like in this example), but go ahead and ask what font was used and what colors. For colors you’ll want both hexadecimal and RGB. Having these notes will help your branding, so you can create multiple pieces of literature with the same look & feel.
Sample email to your designer
Approved! Please email us the design file, cmyk & rgb .jpgs, a transparent .png, and an .svg. I will also need transparent all-back and all-white versions. If it’s not too much trouble, could you send the elements to use as clipart, like the [tree]. Also, what colors & fonts were used? Thanks again for your hard work!
P.S. If it can also help to get these written in the contract ahead of time. Some people might be worried that they’re being cut out from future work and might try to charge you more, especially for the design file.