In the growing age of digital, direct mail is making a comeback and sending a physical holiday or thank you card to your members can make a big impression.
And no, I don’t mean Christmas.
Many of you will disapprove, but I prefer the non-denominational trend as not all of my members are Christian. Additionally, a more logical argument would be everybody’s sending holiday cards in December, and you don’t want to be lost in the mix.
Consider picking one of these holidays to stand out:
- St. Patrick’s Day – “We’re lucky to have you as a member!”
- Thanksgiving – “We’re thankful to have you as a member!”
- Halloween – “Your support is scary good!”
You can strategically choose a time frame that you don’t have as much office projects going on, or near a member appreciation event.
Prefer something more personal?
- Chamber Anniversary – “It’s thanks to members like you that we’ve been able to support our community for X years.”
- Member Milestone – “Thank you for your continued support these past XX years.”
- Bonus points if you include a photo of them at one of your events?
- Ribbon cutting anniversary – mail them a photo a few (or many) years after their event
You can now easily create custom cards at common places like Walgreens very affordably. Then, ask your office volunteers to help stuff & stamp your envelopes!
Another option to avoid paper cuts is a local printer or digital service like 1-800 Postcards that will mail your cards on your behalf, but you’ll need to supply the design file.
Many chambers send out a thank you letter of some sort after joining and renewing chamber members, which I still recommend. These should be both about your member, but will also be more informational than a holiday card. Just don’t make them too overwhelming! After all, you want them to actually read it. 😉
Get more thank-you ideas on Pinterest: