TikTok has risen to fame with short-form video content by content creators who have flocked to the platform to take advantage of longer-lasting content, a successful track record of making money for smaller creators, and increased chance of going viral.
This post is more about some long-term best practices than setting up your account, however if you haven’t already started your TikTok account then I recommend signing up with an email address NOT logging in with another account (like Facebook or Google). I also recommend switching to a Business Account, but to do so you will need to access the settings from the app on your phone, as it does not show on the internet website.
If you’re ready to join this fast-growing platform, create your first TikTok:
Tips to Set Up Your TikTok for Financial Success
If you’re a newbie to TikTok, that could be a very good thing. If you haven’t set up your account, you are in a perfect position to get proper information that sets your account up for financial success.
Starting from scratch can be advantageous so you can set about building your TikTok account from the ground up intentionally. Though the platform is educational, informational, and entertaining, it can also be a source of profit. Here’s how to set your account up for financial success.
- Determine your USP
- Create a content plan
- Use your bio to its fullest capacity
- Focus on delivering high-quality content
- Be consistent and creative
- Commit to the long game
Tip: See ‘Ways to Make Money on TikTok’ on What is TikTok & How are People Making Money On It?
Determine your USP
Your Unique Selling Proposition or focus for your account is very important. Be sure that what you intend to create is something you can create content for over time. Narrow your niche so you are serving a specific targeted audience. One creator @suzieedge is a physician and historian who uses a mashup model of sharing education and infotainment to get people excited about medieval medical conditions.
Create a content plan
Having a strategic plan beats winging it. Making a content plan can help you build know, like, and trust, with your followers and give you a guide for how you want to build up your content over time that leads to followers taking actions towards a profitable level.
Recommended: How to Create a Content Calendar
Use your bio to its full potential
The bio is a great way to link to your website, sales page, linktree, etc. These can be important links for passive income and to help people connect with you outside of TikTok.
Using a service linktree or other 3rd party might be easier for you, but it’s also possible to DIY your own on your own website. Here’s mine.
Focus on your content
Content should be meaningful and valuable. Think of it as a freemium. Share take-aways, tips, and tricks that are actionable so you build credibility and a relationship.
Reccomended: Examples of Chambers on TikTok
Be Consistent with your content
Be consistent with your content and resist going off into a new direction that might confuse your followers. If your account is about medieval medical conditions, don’t throw in a random video about what you had for dinner. The most successful accounts are consistent with predictable but entertaining and informational content.
Commit to the long game
Building an account takes time. Be consistent and confident in your approach. If you happen to gain momentum quickly, that’s awesome but for most people, slow and steady wins the race. If you get bored or quit too soon you may miss out on a lot of profits.
You can intentionally build your TikTok account to gain momentum and monetize if you are strategic and plan things out. Be intentional and consistent and you’ll see amazing results that lead to amazing profits.
Be Supportive to the Community
TikTok is a community. Have fun supporting other creators and engaging with them. Build relationships with TikTokers in your field and show your interest in their success. All ships rise in a high tide.
Be a fan too! Find TikTok accounts that you love for personal and business reasons. Comment, engage with them, and be part of what makes the TikTok community unlike any other social networking platform.
Reccomended: Examples of Chambers on TikTok
Focus on High-Quality, Consistent Content to Build Your Platform
So important I’m saying it twice 😉
When creating an account, the focus should be on high-quality content that is consistent with your brand and delivered on a routine basis. The two can lead to a large and engaging following.
When it comes to using TikTk for business and generating income, the focus should be on content that is logical to your followers. Since they may find your account from their For You feed, they may make the decision to follow you, or not, based on one encounter. That means if your account is geared towards education about a topic or teaching a technique and you release a random video about tuna fish, you may lose a potential ideal follower for your account.
For best results, your account should host videos that are consistent with your message. If you are teaching about a subject, stick with it and don’t get off subject or you may confuse or lose followers.
But Have Fun With It
In life, it’s hard to do the things that aren’t fun. If creating content isn’t fun, you’ll likely stop. Be sure to consider what’s a good fit for your personality or your industry and promote your information in the best, and most fun way, possible.
If you’re unsure how you can create fun and engaging content, spend time watching how-to videos or get some coaching or consulting. TikTok’s been around long enough that there are creators out there who can teach you how to make content your tribe will love.
TikTok is one of many tools you can use to build a platform, support your other platforms, and engage a new audience. It’s a simple and fun way to share content and help people find your resources. In the end, the most important thing is to have fun while serving your tribe.
TikTok creators have proven that you can have a blast talking about anything. Some of the TikTokers in the medical field use humor to talk about troubling issues in positive ways. Other TikTokers use unique and entertaining ways to share information that are out-of-the-box which attracts more followers. TikTok is incredibly creative and proves you can find fun ways to talk about anything.
Find opportunities to share your information in fun and unique ways. Your followers will reward your efforts and it will make creating videos more fun for you as well. Even TikToks about proper grammar can have a fun, yet educational take on them.
A TikTok account is a smart business tool and can create profitable connections, content, and collaborations. It’s important to be business-minded when using any tool. Making important business decisions will ensure your time on TikTok is targeted to your ideal customer. Your efforts should be serious but, in the end, they should also be FUN!
If you spend much time on TikTok you’ll definitely sense that the content creators who have fun tend to do the best. Creators who use humor, are pleasant, and genuinely enjoy the connection with their followers tend to have the highest numbers of followers and see more loyalty from their tribe. Creators who are negative, critical, or use humor in cringe-worthy ways may get a laugh or two, but followers don’t tend to stick around for long.
Use TikTok Live to Build the Know, Like, and Trust Factor
Once you’ve established yourself as an expert or entertainer, you can boost your credibility and the fanfare of your account by hosting TikTok lives. These are live feeds where your followers can engage with you in real time and ask questions or see a side of you they may not see in the video content.
TikTok lives are a great way to show your personality outside of your business persona or to build relationships with the people who are following you. Giving them shout outs, undivided attention, or otherwise engaging with them can make you more appealing and set you apart. This can help you reach many people at one time and increase their impression of you and their willingness to work with you, buy your products or merchandise.
The TikTok live feature is a wonderful way to engage with your followers and increase how much they know about you, like, you and trust what you have to say. It’s an excellent investment in shifting followers from watchers to customers.
Recap
- Be consistent
- Stick to 1 main topic
- Have content plan
- Create high-quality (or high-value) content
- Set up a good bio + link
- Experiment with Live & other features
- Have fun
Examples:
