Portfolio

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Marketing Strategy/Omnichannel

📈 Increased event attendance 36% in first year of employment at Little River Chamber by creating a new strategic communications plan that later included email marketing, 11 social media accounts, 3 Facebook Groups, YouTube, blog, & more.

Social Media & Video

📈 Improved chamber & tourism Facebook Pages Average Reach per Post 830.57% and 1,015.71% respectively, in 5 years (despite negative algorithms changes).

Executed video series in May 2020 highlighting local businesses & how they were adapting during COVID-19. These videos reached an average of 57% more people than other posts during the same period. This video series received 939 Engagements and Reached 20,653 people on Facebook alone.

Creates evergreen content – like video membership onboarding – that can be reused many times over, saving future staff time

Email Marketing

📈 Grew average eNewsletter Click Through Rate from 7.34% to 16.6%.

Design & Reporting

annual report

As the sole marketing staff at the Little River Chamber, I was tasked with reporting on any & all aspects of our marketing efforts to our Board of Directors, which was comprised of individuals with varying backgrounds, experiences, and job roles.

Website Content

I was proud to be key personnel during website redesign, which won the Communication Excellence Award via Carolinas Association of Chamber of Commerce Executives in 2019. In addition to website & design best practices, one of my goals was to improve user experience – namely making it easy as possible for our members to find what they’re looking for (and then some).

Testimonials

From Chamber Clients

Laurie

"Working with Izzy has been a game changer for me! It took me a long time to realize that as a single employee Chamber, I just couldn’t do everything myself and it was time to bring in an expert and I nailed it with Izzy! She just KNOWS Chambers so she was able to asses what I needed, when I needed it and work independently while creating fantastic results for us. I highly recommend reaching out to Izzy West to see how she can help your Chamber!"

- Laurie Levine
President and CEO, Cottage Grove Area Chamber of Commerce (Maine)

Shannan

"Being from a small chamber with limited staff and resources, I can no longer do all the things! Our Board gave me room for contracting with Izzy for this season to tackle our marketing, but more importantly, to build some strategic pieces that will return dividends over time!

I was blow away with the final results. I’ve worked so hard to build our brand, and it is always scary to hand over the reigns to someone else, but Izzy took every bit of our branding an incorporated it into the marketing seamlessly. It truly looks and feels authentic to our brand, yet provides far more value and impact than we could have accomplished on our own.

I learned so much in our weekly meetings and was able to talk through our timely objectives and priorities with ease. She stay on schedule and on point, giving me reminders for the steps I needed to accomplish to make the partnership work!

I shared our progress with my Board monthly, and they continued to be impressed with the results! I look forward to seeing how the results continue to roll in and grow our reach! I’ve already given out several referrals to my Board members who want to work with her as well!

- Shannan Reid
Director, Montgomery Area Chamber (Texas)

Marnie

"As a chamber with a staff of one, my biggest challenge has been to make sure I'm reaching my membership regularly and Izzy helped enormously! Her new member on-boarding email series has been just what our chamber needed to keep in Constant Contact with our membership! She will customize for your chamber and your membership will love all the additional touchpoints they receive with relevant Chamber information! I highly recommend using Izzy's services whenever you need that extra special touch!"

-Marnie Schwartz-Hanley
President, Fountain Inn Chamber of Commerce (SC)

As an Employee

Direct Supervisor:

Board of Directors:

As a board member of the Little River Chamber of Commerce, I’ve had the privilege of working with Izzy for a number of years. She’s been a growth oriented individual and has always delivered results. Izzy’s an organized, professional, and helpful person who’s ready to take on a challenge when she meets one. Through her creative and strategic thinking, she’s provoked chamber growth via effective management of its social media channels. Overall, Izzy is an essential member of the Little River Chamber of Commerce.
Brandon Bellegarde, Co-Founder & CEO at Greyphin

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As a Speaker

Slide

"As you know from your Chamber experience, when running a chamber your primary goal is providing support and opportunities for your chamber members. Often times we forget that we need to invest in ourselves too. Your presentation provided so many thought provoking ideas and tips that we can all take back to our respective chambers to help us implement a social media marketing plan that will “wow” our boards. You are amazing - thank you for sharing your expertise with us!"

-Melissa Fetterhoff, IOM
President & CEO Nashoba Valley Chamber of Commerce | Board Member of New England Association of Chamber of Commerce Executives

Slide

"Izzy is one of my favorite speakers! She is super knowledgeable about a wide variety of topics and it feels like she has new great ideas all the time. Does an amazing job of making everyone feel part of the conversation and no matter your experience, she has something you can walk away with to start implementing in your chamber right away."

— Justise Rhoden,
Aurora Chamber of Commerce Executive Director, NCCE Member

Slide

"I learned a lot from Izzy. This is a piece that everyone should attend. Social media is running the world and we have to insert our Chambers the right way into it. Very valuable session!"

-Anonymous Attendee Survey Comment

Slide

"I like your style of public speaking because you interject humor around your discomfort yet convey confidence with respect to your subject matter. As one who knows nothing about your area of expertise, I learned enough to make me want to hire you for help. For those in the room who where familiar with your subject matter, I thought you gave good information and fielded questions well."

-Jeffrey R. Fishback, CHC
President and CEO of Purchasing Alliance SOLUTIONS, Inc | CACCE Sponsor

Slide

"Izzy was an excellent content expert on the topic, 'The Importance of Social Media for Membership Organizations.' She shared practical tips and real life experiences that engaged with the Nebraska Chamber of Commerce Executives network. I recommend selecting Izzy for your next marketing-related training."

- Jonathan Jank, MBA & IOM
President of NCCE and the Seward County Chamber & Development Partnership

Slide

"Izzy brought many useful tips and tricks to the session and I thought the attendees were engaged and intently listening."

-Anonymous Attendee Survey Comment