Email Marketing

Clean Up Your Email List | Removing Inactive Members

I regularly remove inactive chamber members from Constant Contact. The thought process for this first clicked for me when checking the unsubscribed emails and I realized that they were past clients that had dropped their membership a long time ago. Obviously, if they don’t want membership, they don’t want my emails. Or they’re not even in business, in which case I’m hurting my own open rate.

 

How to: Remove inactive chamber members from Constant Contact

You might want to read the tips below before you try this. In this example I have a group called “Active Members” that syncs between Chamber Master (my CRM) and Constant Contact (email marketing).

 

Step 1: Please read the full article BEFORE doing this to make sure your accounts are set-up the same way.

 

Step 2: Actual step 1 – clear your Active Members list in Constant Contact. Yep, you read that right. Make sure you’re “Removing From List,” NOT deleting the contacts or the list itself.

 

 

Step 3: Login to Chamber Master and go to Groups> Sync > find your list and click Sync Now

 

 

 

Step 4: That’s it! If you want, you can check the progress in Constant Contact under Contacts > Activity. In my screenshot you can see where I first deleted the contacts from the list and then where they were re-imported when I clicked Sync Now.

 

 

Chamber Master tips & notes

  • Clearly, you need to have your members set up in a group for this to work. If you don’t already, this would be very time-consuming up front, but now this is just normal procedure for us.
  • Every time we get a new representative, we go into the Member > Rep > Click on the rep’s name > and “Add to Group” to the Active Members list.
  • “Active Members” is just what we named our list. Obviously, you can do this for any group you might have.
  • If you remove/inactive a representative in Chamber Master and delete from group, they will be left on the Constant Contact list (this is where we went wrong and why I started doing this). To remove them from the Constant Contact list, select “inactive in groups” instead.

 

If you don’t have these platforms, you can still reach out to your email marketing and CRM (customer relationship management) providers to see if they sync together like this.

 

Too Long, Don’t Read

Basically, you should remove inactive chamber members from Constant Contact or where ever your email subscriber list is. Yes, still allow non-members to join, but that’s a different topic. If you haven’t been doing this, go ahead and purge your list. This should help your open rates stay high and keep your unsubscribe rates low.

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