A lot of segmentation is just understanding your audience, but here are some ways to wrap your mind around it. …
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Email Marketing• Membership• Social Media• Video & Podcast• Websites
Email Marketing• Events• Membership• Social Media• Video & Podcast• Websites
No Ad Space Left Unused: Promoting Your Chamber for Free
Fill multiple needs by promoting specific chamber benefits or services in your own advertising slots you haven't sold.…
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Events• Membership• Social Media• Video & Podcast
How to Get Celebrity Endorsements to Boost Your Chamber’s Social Proof
When reaching out to celebrities or influencers for endorsements, don’t stop yourself thinking the chamber is too small. Here's ideas on where to start.…
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Admin & Internal• Events• Membership• Money• Social Media• Video & Podcast
Pivot with a Plan: How One Chamber Navigated Through COVID
How do yo plan for something you've never experienced? The Graham Texas Chamber shares their top 10 key objectives for their pandemic plan.…
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Books fellow chamber professionals bring up at conferences that you'll totally read - if you can just remember what it was... …
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"You've reached Jim Mathis. I am busy helping someone reinvent their business but will be glad to help you discover your differences next."…
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